What We Do
Elevating Engagement in the Survival Sector
We understand that improving your marketing results starts with understanding the data and metrics so you can get a clear picture of your ROI. We specialize in helping our clients by making sure that they are looking at the entire picture.
• Lead Generation: Create highly-targeted digital campaigns that connect with a growing market bracing for uncertainty.
• Custom Solutions: Develop strategies that cater to the unique demands of the survival and prepping niches.
• Data-Driven Marketing: Utilize analytics to sharpen campaign focus and efficacy.
• Consultative Excellence: Provide insights that help our partners adapt and thrive in a dynamic market.
Why We Do It
In an era where the once-unthinkable is now a calculable risk, One Source Survival propels companies into the heart of a rapidly expanding survival space.
Partner with us to tap into a market with a new-found resolve for readiness and resilience.
The Prepper Phenomenon: A Statistical Snapshot
The landscape of preparedness has undergone a major shift. Just 15 years ago, only 6% of US adults were considered preppers. Today, spurred by societal shifts and global events, over one-third of the population is invested in survival strategies, contributing to an annual market spend of a staggering $11 billion.
The Faces of Preparedness
Doomsday bunkers are no longer the exclusive domain of the few. From the socially conscious Gen Z’er to the suburban mother, prepping has woven itself into the fabric of American life. The phenomenon spans beyond gender and age, capturing a diverse demographic united by a common goal: survival.
The survival space is evolving, driven by an undercurrent of anxiety and a primal instinct for self-preservation. Notable figures, like Mark Zuckerberg, with his multi-million-dollar self-sufficient compounds, underscore the urgency felt by many. This urgency is echoed by the 40% of U.S. adults who, according to Pew Research Center, resonate with the sentiment of living in the end times.
The Rise of a Market
The Global Survival Tools Market, projected to reach $2.46 billion by 2030, is a testament to the growth of the prepper category. Products targeting preppers, from the essentials to the elaborate, are witnessing an unprecedented surge, as individuals across the globe prepare for potential calamities.
One Source Survival Family of Brands
