Lead Generation
One Source Survival delivers reliability and quality in lead generation to companies in the survival and prepping industries. Our two decades of experience have taught us that the best leads are those backed by a robust process—a process that combines quality and quantity.
We understand the unique needs of the survival market and because of that, we don’t deal in “junk leads.” Every lead is a potential prepper or survivalist, someone seeking assurance in an uncertain world by searching for the products or services that our clients offer.
Our Lead Process
Step 1: Generation
We drive targeted traffic through an array of channels including search engines, social media, display advertising, and direct mail—each method fine-tuned for the survival and prepper audience.
Step 2: Engagement
Our landing pages are more than mere touch points; they are gateways. Prospects can either fill out a detailed lead form tailored for survival needs or connect directly via a dedicated line for immediate interaction.
Step 3: Validation
Each form submission is vetted by our advanced algorithms before entering your CRM. We ensure that every lead is a genuine prospect, saving you time and enhancing your conversion potential.
Step 4: Delivery
Real-time processing means that form submissions are delivered to you through XML post, ready for action. Phone leads are just as promptly managed—live calls or warm transfers are directed to your centers, with full tracking available through our lead management system.
Inbound Calls and Leads That Perform
Our leads are not one-size-fits-all. They meet the specific geographic, demographic, and behavioral criteria of your ideal customer profile. We understand the nuances of the survivalist mindset, and our leads reflect that depth of knowledge.
Targeted Marketing for Uncertain Times
Studies show that 40% of U.S. adults believe we are living in the end times. We craft marketing campaigns that speak to the heart of survivalism. Our targeted approach considers the growing trend of preparedness, tapping into a market fueled by a desire for control in the face of global pandemics, civil unrest, and natural disasters.
Consulting for Continuity
We don’t just generate leads; we consult on strategies that ensure they integrate seamlessly into your ongoing operations; providing insights into optimizing your CRM setup and marketing campaigns.
Display Advertising
Developing Visually Appealing Display Campaigns
We bring your brand into focus with targeted display advertising services. Blending brand exposure with actionable leads, we offer a performance-based approach that aligns with the interests and desires of the survival market.
Our Display Philosophy
We leverage your brand’s creative or our own proven designs to capture attention and prompt decisive action—from a brand-awareness touchpoint to the critical conversion.
Brand Exposure Meets Tactical Action
Our display advertising isn’t just about being seen; it’s about being seen by the right people at the right time. We marry precision targeting with compelling creative, designed to resonate with our clients’ target markets.
Our Display Process
Setting the Objective
Every campaign begins with a definitive goal. Whether it’s to encourage form submissions or generate inbound calls, we establish clear objectives to measure success.
Targeting the Prepared
We strategically target your desired demographic. This not only ensures better outcomes but also amplifies your brand’s presence within the survivalist community.
Creative that Commands Attention
With our performance-driven model, it’s critical that our creatives strike a chord. We craft messages that are both compelling and clear, aimed at engaging the proactive and prepared.
Call to Action with Clarity
Our ads are designed with a straightforward call to action, whether it’s to fill out a lead form, dial a number, or engage with your brand. We ensure the message is clear, driving the prepared to take the next step.
Display Ad Types for the Survival Market
Banner Ads: Positioned for optimal visibility, our banner ads are designed to be both informative and engaging.
Interstitial Ads: Full-screen experiences that capture full attention, ideal for delivering impactful messages.
Rich Media: We use video, audio, and animation to deliver campaigns in an engaging way.
Video Ads: We harness the power of storytelling through video ads that highlight the importance of readiness and how your brand can facilitate it.
Real-Time Targeting and Narrative Control
Our advantage lies in the ability to target precisely and pivot the narrative as needed. Demographic, geographic, and interest-based targeting allows us to place your brand directly in the sightline of your customers.
- Clear Goal Setting: We begin by defining the campaign’s purpose, aligning it with the interests your target demographic.
- Focused Targeting: Our ads are placed where they will have the most impact, ensuring they reach the audience primed for your message.
- Compelling Creatives: We develop creatives that engage and inspire action, tailored to the expectations of your potential customers.
- Unmistakable Call to Action: Every ad carries a clear directive, guiding the customer towards a conversion that reinforces the need for your product.
Embark on a Campaign of Preparedness
Partner with One Source Survival for display advertising that offers strategic visibility and speaks directly to your customer!